True Religion, the Y2K-era jeans brand in the midst of a comeback, has been acquired by private equity firm ACON Investments ...

The deal with Acon Investments comes as the denim brand looks to diversify its product offering and expand its reach.

True Religion has new owners after the jeans company made a comeback in the aftermath of two bankruptcy filings. The Y2K-era jeans brand, now an urban staple and popular in the hip hop community ...

No, they’re not apple bottom jeans. I still remember the day I got my first pair of True Religion jeans. It was my 16th birthday, and my parents took me to the mall to try on a few pairs.

True Religion has been acquired by private equity firm ACON Investments and retail investment firm SB360 Capital Partners.