From marketing managers to sales teams to the C-suite, many stakeholders feel the benefits of successful PR campaigns—and use the metrics that measure success to adapt business strategies or make more ...

Derik Fay advises caution when comparing your success to others. “The View”'s Joy Behar accidentally reveals to Queen Latifah ...

TenderHeart Health Outcomes' member engagement programs improved HEDIS scores by an average of 10.7% for partner Medicaid ...

We don't have hard data, but what we do have shows President Donald Trump has already met his million-migrant exit goal.

On Sunday, that moment came for rookie wide receiver Emeka Egbuka.

Forget the glorious successes of past breakthroughs—the real justification for research investment is what we get for our ...

A study finds that people who judge self-worth on financial success are more lonely and socially disconnected. Researchers at ...

The answer to both of those questions above (concerning success in a club or competence in a commentator) is generally simple: by trophies for a club, and predictions and relevant insights of the ...

The “pardon our appearance” sign is still very much up in Foxborough, but that doesn't mean this season can't show measurable ...

Predictability in performance drives higher valuations and faster deal cycles.  Leaders must practice “strategic subtraction, ...

Measuring awareness, consideration, conversion, and loyalty reveals how brand marketing drives real business outcomes.

Michael Wilmot, assistant professor of management, and two colleagues drew on 111 meta-analyses, 3,330 studies and over 2.25 million participants to assemble one of the broadest taxonomies of life ...