From marketing managers to sales teams to the C-suite, many stakeholders feel the benefits of successful PR campaigns—and use the metrics that measure success to adapt business strategies or make more ...

TenderHeart Health Outcomes' member engagement programs improved HEDIS scores by an average of 10.7% for partner Medicaid ...

The future of finance will be shaped by those who lead in defining and measuring the human-AI relationship. BMO is starting ...

A study finds that people who judge self-worth on financial success are more lonely and socially disconnected. Researchers at ...

The answer to both of those questions above (concerning success in a club or competence in a commentator) is generally simple: by trophies for a club, and predictions and relevant insights of the ...

Predictability in performance drives higher valuations and faster deal cycles.  Leaders must practice “strategic subtraction, ...

Measuring awareness, consideration, conversion, and loyalty reveals how brand marketing drives real business outcomes.

Californians, always reluctant to vote ‘yes,’ will recoil at the governor’s self-serving partisanship.

Dave Anderson is calling on dealership personnel to stop glorifying busyness and instead measure success by productivity.

The measure reinstated felony charges for some nonviolent crimes, but it gave offenders the option of drug rehabilitation ...

Marketing leaders widely recognize the contribution of social media to business outcomes, but struggle to measure and ...