在品牌知名度已占高地背景下，星巴克想要通过营销拓客，价格仍是无法绕过的坎。 最近一个多月，星巴克动作频频。 无论是纳思瀚上任仅一年多 ...

经过动荡的一年后，这是该公司新任首席执行官Brian Niccol为重新定位这家咖啡连锁店采取的初步举措。 星巴克(Starbucks)正在减少促销和打折。经过动荡的一年后，这是该公司新任首席执行官Brian Niccol为重新定位这家咖啡连锁店采取的初步举措。据公司高管和咖啡 ...

“流量为王，曝光第一”，短剧对观众注意力的强吸引力，从去年翻涌至今，带来了无数的“造富神话”，也让各家品牌耐不 ...

在布莱恩·尼科尔（Brian Niccol）于9月正式成为星巴克CEO后，外界一直好奇这位曾在塔可钟、Chipotle Mexican Grill创下业绩增长神话的消费圈明星经理人 ...

投资界获悉，自今日（9月30日）起，星巴克中国联席首席执行官刘文娟（Molly Liu）改任星巴克中国首席执行官，王静瑛（Belinda Wong）将继续担任 ...

An icon in the shape of a lightning bolt. Impact Link A lot of people are tired of hanging around for their orders at Starbucks. Wait times at the coffee chains' stores have gotten close to half ...

Visit americanexpress.com to learn more. The Starbucks® Rewards Visa® Card is a cobranded credit card from Chase Bank that's designed for avid coffee drinkers of the global chain. And with the ...

Starbucks will no longer sell an Italian brand of baked goods at most of its high-end cafes — scrapping the beloved label introduced by the company’s former CEO Howard Schultz. The Seattle ...

Earnings Report 0.863 USD Q1 2025 Earnings Release 02/04/2025 Earnings Report 0.705 USD Q2 2025 Earnings Release 05/06/2025 Earnings Report 0.989 USD Q3 2025 Earnings Release 08/05/2025 Starbucks ...

Starbucks Buys Research Farms as Climate Change Threatens Coffee Supply Global warming is already compromising the crop’s availability Chain wants to boost productivity, profits at farm operations ...