The FARM Rio + Starbucks drinkware collection, which celebrates the "joy of nature in full bloom," made its debut on May 13. From a ceramic mug to stainless steel tumblers, the products are ...

In rebuttal, Starbucks said in a press release that it removed more than "2 million cups per month from waste streams" by allowing drive-thru, mobile, and in-cafe customers the option to use personal ...

The Back to Starbucks comeback campaign includes an algorithm for mobile orders and high-tech menus, CEO Brian Niccol said. Cafes will have 30% fewer menu options, as well as new seating options.

The Starbucks ceramic mug hype is real – so much so, CEO Brian Niccol mentioned it three times during the company’s Jan. 28 earnings call.

Starbucks CEO Brian Niccol can't get enough of the chain's ceramic mugs for in-store customers. He mentioned them thrice in a Tuesday earnings call, during which the chain reported a 4% sales dip.

Starbucks CEO Brian Niccol can't get enough of the chain's ceramic mugs for in-store customers. He mentioned them thrice in a Tuesday earnings call, during which the chain reported a 4% sales dip.

Starbucks is out to change the perception of itself and a world accustomed to grab-and-go culture. How? Ceramic mugs, handwritten notes and condiment bars. Company CEO Brian Niccol talked about the ...

Starbucks changes: Mugs, macchiato and a new vibe test new CEO’s big plan The condiment bar is coming back, and diners will get unlimited free refills of iced or hot coffee whether they’re ...