在品牌知名度已占高地背景下，星巴克想要通过营销拓客，价格仍是无法绕过的坎。 最近一个多月，星巴克动作频频。 无论是纳思瀚上任仅一年多 ...

“流量为王，曝光第一”，短剧对观众注意力的强吸引力，从去年翻涌至今，带来了无数的“造富神话”，也让各家品牌耐不 ...

A ceramic mug marking the coronation of King George VI which sat and gathered dust in a loft for over 20 years has been sold for £13,500. The 87-year-old cup was designed by British artist Eric ...

Starbucks will eliminate plastic straws ... But many consumers have criticised use of a plastic sipping lid as the replacement for straws. Getty Images "*Gets rid of plastic straw *Replaced ...

投资界获悉，自今日（9月30日）起，星巴克中国联席首席执行官刘文娟（Molly Liu）改任星巴克中国首席执行官，王静瑛（Belinda Wong）将继续担任 ...

A ceramic mug commemorating the coronation of King George VI has sold at auction for a princely £13,500 after spending 20 years gathering dust in a loft. It is said to be a rare example because ...

在最新的品牌大战中，星巴克掀起风波，起诉了一家位于纽约的移动大麻企业Starbuds Flowers，指控其涉嫌侵犯商标权。星巴克对Starbuds的调皮标志很不 ...

because Starbucks has new spooktacular Halloween merchandise ... the iridescent skull mug or even the extraterrestrial cold cup that includes a spaceship straw topper. Want to learn more?

Starbucks has appointed current Chipotle Mexican Grill chief Brian Niccol as its next leader, an abrupt management change for ...

由于经历了一个客流量大幅下滑的灾难性季度，星巴克周二下调了全年销售和利润预期。 美国咖啡和快餐店星巴克、麦当劳和肯德基继续受到因加沙战争而引发的抵制活动的影响，其业务受到影响，财务业绩低于预期，数十家陷入困境的连锁店倒闭。 星巴克 ...

That's how Starbucks itself is feeling these days. At peak hours, its ubiquitous cafés are overcrowded and slow. Garbled names written in Sharpie have been replaced by computer-printed stickers ...

Michael Conway, Starbucks' North America CEO, is calling it quits after just eight months on the job — and the coffee giant isn't going to replace him. Conway informed the company of his ...