Apollo.io reports that bulk emailing can effectively reach large audiences but risks spam classification. Best practices ...

Salesforce’s new business simulator is a significant step in developing more capable, agentic AI. Salesforce AI Research ...

Master the art of nurturing leads through long sales funnels with our expert guide on B2B marketing. Build trust and drive conversions effectively.

From Transmission to Dentsu B2B and BBN, we are breaking down the top Global marketing agencies in B2B in our latest 2025 ...

For legal marketers LinkedIn remains a valuable social media platform in the toolbox. And despite the buzz around newer platforms or shifting algorithms, its role in marketing has only grown more ...

Have you ever heard the phrase, B2B Marketing and wondered what it meant? Well here we explain the basics of what Business to Business Marketing is, from McDonalds buying tomatoes for the sandwiches ...

LinkedIn’s latest benchmark report reveals how video content and creator partnerships are driving trust and growth in the B2B space. B2B marketers are embracing video and creator partnerships.

Experiential marketing is a form of marketing that involves creating memorable, immersive, and engaging experiences. It involves real-life interactive experiences and is commonly used within a B2C ...

B2B tech marketing is evolving rapidly. Traditional lead-generation models are giving way to more targeted, influence-driven strategies that focus on long-term engagement rather than short-term ...

Artificial Intelligence (AI) is no longer a distant promise; it’s here, reshaping industries and challenging conventional approaches. For B2B marketing leaders, this is a pivotal moment demanding not ...

B2B tech marketing is shifting from a traditional, product-centric approach to a data-driven, AI-powered, customer-first model. Digital transformation, changing buyer expectations and the ...

This edited extract is from B2B Influencer Marketing by Nick Bennett ©2024 and is reproduced and adapted with permission from Kogan Page Ltd. Just a few years ago, B2B influencer marketing was a niche ...