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Birkenstock of San Diego is opening a new store at Del Mar Highlands mall Saturday. It will have a two-day promotion with gift bags and free shoes.

For example, the average discount on gift cards for restaurants, movie theaters, sporting goods stores and shoe retailers is at least 10%, he says. But the discounts can be much higher.

The first 100 customers who walk through the doors Saturday, March 29, will receive a $10 reward card to use toward anything in the store, the retailer said.

Payless gift cards and store credit will be valid until March 11. The shoe chain's going-out-of-business sale is expected to run until the end of May.

Bonus cards: It's holiday gift card promotion season, a time when select restaurants and stores give bonuses with gift card purchases. If you receive a bonus gift card, sometimes called bonus ...