JCPenney is betting on humor and Thursday Night Football to help power its turnaround and early holiday shopping, the ...

JCPenney delivers each week’s unbeatable offers, introduced first during Amazon’s football coverage on Prime Video.

Before Tamra Goins was closing deals for stand-ups, she was spitting verses. The Innovative comedy agent has an extraordinary ...

The choice of football as the media stage is strategic. Live sports remain one of the few places that brands can reliably ...