When creating content, prioritize the comprehensiveness of the topic over the repetition of a single keyword. Utilize generative AI tools (like DeepSeek) to expand the semantic range of content, ...

Why are algorithms used by dominant search engines becoming a privacy threat? Do algorithms ‘filter’ the internet according to user patterns?

This divergence doesn’t just apply to political opinions; it also touches on factual topics, from climate change to vaccination. It turns out that people use search engines in ways that confirm their ...

You can also set a Preferred Source from within your Google searches themselves. When you see a Top Stories module on your ...

Google "mostly" uses the same search algorithms for every language, but there are some algorithms that are only used on specific languages.

Is the complexity of Google's search ranking algorithms increasing or decreasing over time? This question was originally answered on Quora by Nikhil Dandekar.

This is a very powerful asymmetry: Anyone can notice a change in search results, but it’s extremely difficult to prove what caused it. That gives algorithm designers immense deniability.

Google algorithms are in a constant state of evolution. To keep a competitive edge, webmasters need to evolve in their knowledge about search engine algorithms in addition to tried-and-true SEO ...