For years, Dolby Atmos has been the dominant force in 3D audio, known for its immersive surround sound that makes it feel as though sounds are

After years of speculation and rumours, Samsung and Google's answer to Dolby Atmos will officially launch in 2025. Announced ahead of CES 2025, the pair have revealed when we can expect to see (or, in this case, hear) the new audio format, which devices will support it, and which service will be the first to use it.

The two companies are joining forces to create a 3D audio format that beats out Dolby in one major way: No licensing fees.

Experience movie theater-style surround sound in the comfort of your own home with the Samsung HW-Q990C 11.4.1-Channel Soundbar, now on sale for $1,025.