Editor's note: Although this article refers specifically to app descriptions, many of the ideas it discusses would be applicable to product descriptions, in general, and other sales copy intended to ...

Elysse Bell is a finance and business writer for Investopedia. She writes about small business, personal finance, technology, and more. Erika Rasure is globally-recognized as a leading consumer ...

Marshall Hargrave is a stock analyst and writer with 10+ years of experience covering stocks and markets, as well as analyzing and valuing companies. Gordon Scott has been an active investor and ...

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