The best sales teams understand that the work starts long before outreach. If you’ve been in sales for longer than five minutes, you know the old rules don’t hold up anymore. Cold outreach is colder ...

Updating CRMs after each call is an important task for sales representatives, but it means a lot of administrative work that takes time away from actually selling. Attention wants to fix that with its ...

Maxwell Lu, formerly a product engineer at Salesforce and the head of revenue operations at a previous startup, found himself frustrated by the task of re-listening to sales calls to write up notes ...