SAP's heritage lies in enterprise resource planning (ERP), providing the core operational systems that run global companies. In contrast, Salesforce pioneered cloud-based customer relationship ...

In the high-stakes world of specialty retail, where trends are ephemeral and customer loyalty is hard-won, the gap between a ...

Introduction In today’s competitive e-commerce landscape, businesses must do more than just run an online store—they need to integrate powerful systems, streaml ...

With our latest Q3 release, SAP Emarsys is helping you accelerate growth, elevate personalization, and drive measurable engagement across every channel. From AI-powered innovations to expanded ...