Online game platform Roblox has rolled out a new feature called "Moments", a discovery tool that lets users capture, edit and ...

Most Gen Z users reported that styling their Roblox avatar was more important to them than styling themselves in the physical world.

Wimbledon is serving up a new audience to its sponsors and partners – the under-18 demographic within the metaverse.

Roblox is a multi-player gaming platform that’s been around since the early 2000s, but most of the world discovered it earlier this year after a global pandemic and national lockdowns forced us ...

Traditional advertising makes people feel like they are missing out but creators especially on Roblox offer belonging - helping brands build relationships with Gen Z ...

In today’s digital world, socialising still stands its ground as being a necessity for humans, the only difference is that people seek to socialise virtually instead of in-person.

For Gucci, the biggest return on investment from the Roblox tie-up “is to become part of that generation’s world,” Adamson said. “No one shares ordinary,’’ Adamson said.

Roblox has built a Lego-like virtual world where kids and teens can create their own games, and now it is drawing more than 50 million players every month on PCs, consoles, and mobile devices.