Adding another gaming element to its outreach approach, Maybelline New York has launched a virtual experience in Roblox and the corresponding “Makeup Your Mix” campaign, the company announced Thursday ...

Maybelline New York has launched a brand campaign on Roblox targeting the metaverse platform’s music community. Within its virtual world on Roblox, Maybelline offers virtual makeup looks, mini games, ...

Weyes Blood has revealed “Titanic Risen,” an outtake from 2019’s Titanic Rising, through the game Roblox. Natalie Mering has cited the ill-fated maiden voyage of the 1912 White Star Line Ship as one ...

Weyes Blood released the apocalyptic album Titanic Rising back in 2019. She had to cancel the remainder of her tour dates last year, but she’s made it no secret that she’s planning on sharing the LP’s ...