A recent study shows that over half of all kids in America are playing Roblox, using the game as a means to express themselves and cope with COVID-19.

HarperCollins has been named the publishing licensee in the U.S. and Canada for Roblox, an online entertainment platform that draws more than 60 million fans of all ages each month.

Roblox made its debut on Newsweek's 2025 ranking of the Most Trustworthy Companies in America, but online safety advocates aren't surprised.