Roblox, Shopify partner to sell physical products in the metaverse This is the first such partnership for Roblox, which plans to integrate with “various” e-commerce platforms in the future.

Roblox is diversifying its revenue streams into areas like real-world commerce and ads as it aims to capture 10% of the $180 billion gaming market.

Roblox announced on Thursday that creators can now sell physical merchandise directly within their experiences.

This is the first such partnership for Roblox, which plans to integrate with “various” e-commerce platforms in the future.

Along the same lines, Roblox is the new target of OnePlus, where the company will showcase a world for players to hang out and win free products.

Speaking to Newsweek in an exclusive interview, the Vice President of Product for the Roblox Corporation has weighed in on the Rthro vs Blocky avatar debate.