Robloxians engage with virtual makeup because beauty is a significant part of self-expression on the sandbox game, according to Winnie Burke, head of fashion and beauty partnerships at Roblox.

Select ‘Play in Browser’ and enjoy yourself! It takes some time getting used to it, but that’s how you play Roblox games in your browser, using Now.gg!

While the traditional way to play Roblox is through the dedicated desktop application, players now have the option to enjoy Roblox games directly in their web browsers using a service called Now.gg.

Check out all the new things that are going to change Roblox, announced in the RDC 2025 keynote livestream, including tech, ...