Roblox features millions of such games, many of them generated by the very children who play them. Grow a Garden — ...

Google will bring its immersive Rewarded Video ads to gaming platform Roblox, letting users watch ads in exchange for in-game benefits like virtual currency or power-ups.

Roblox is rolling out new video ads as part of its efforts to build a $1 billion ad business. It's also expanding its ads team and signing measurement, e-commerce, and tech partnerships.

Roblox is opening up its video ads offering to all advertisers following trial testing with brands including Warner Bros. Pictures.

(Bloomberg) -- Roblox Corp. jumped after the gaming company announced plans to introduce ads into the virtual worlds created on its platform next year.Most Read from BloombergTerra Co-Founder Do ...

Roblox introduces in-game ad solutions for better monetization rates and engagement, paving the way for increased ad revenue and improved prospects. See more here.

As the immersive gaming platform scales its advertising and ecommerce offerings, Campaign explores how brands can best leverage the platform and the ethical implications to consider when targeting its ...