ROBLOX launched a licensing feature on its video game platform on Tuesday, allowing intellectual property holders to integrate their characters and worlds into its games.

Roblox is rewriting the rules of branded experiences with the launch of a new self-serve licensing platform, making it easier than ever for creators to legally build games and immersive worlds ...

Roblox is launching a new licensing platform to streamline the process for IP rights holders to partner with creators on the gaming platform.