Paris Hilton's 11:11 Media company has teamed up with Hilton to launch a loyalty campaign in Paris Hilton's Slivingland metaverse on Roblox.

Hilton Hotels has launched what it says is the first rewards program for playing a branded game in Roblox. 11:11 Media, Paris Hilton’s media company, is giving 111 players 111,111 points through the ...

Paris Hilton ‘s digital avatar will soon be sliving on Roblox. The TV personality-entrepreneur-influencer-podcaster is adding “gamer” to her CV with the launch of Paris World: an outpost on ...

Hilton Hotels Suggests Another Way to Buoy Brand Loyalty: Roblox Rewards The hospitality business is the latest company to use the video game platform as a brand-building tool.

The campaign - Hilton's first foray into the metaverse - will launch in Slivingland, Paris Hilton's virtual Roblox world, giving visitors a chance to earn real-world rewards with the hospitality ...

Hilton is making its first foray into the metaverse with a branded integration inside Paris Hilton’s Slivingland world on Roblox, according to details shared with Marketing Dive. An immersive ...

The new game allows Hilton’s 70 million+ social media fans to experience her innumerable creative projects and brand deals in one virtual place.

Paris Hilton’s early success in the metaverse on Roblox demonstrates how a relatively untapped advertising market can increase awareness value at lower costs than traditional ad campaigns.

Now, Reuters reports that Paris Hilton is set to launch a metaverse business of her own through the game Roblox. The fit between Roblox and the metaverse is seamless.

Paris Hilton commands as much as $1 million a night working as a celebrity DJ, entertaining partiers at clubs in China, Dubai and on the Spanish vacation island of Ibiza.

Paris Hilton is all set to ring in the new year by playing an electronic set for digital revellers on her virtual island on Roblox.