Roblox notes that the Gen Z age group makes up more than half of its 71.5 million daily active users. Currently, Roblox’s immersive ads include portal and image ad formats.

Online game platform Roblox has announced that immersive video ads are now accessible to all advertisers, allowing them to reach audiences aged 13 and up.

GameSpot may receive revenue from affiliate and advertising partnerships for sharing this content and from purchases through links. Roblox Will Now Hide Ads For Users Under 13 And Ban Ads For ...

Advertisers on Roblox will get access to industry-leading third-party measurements to verify that their immersive ads (video and image formats) are driving engagement with real users.

Google on Tuesday announced a new partnership with gaming company Roblox, which will allow advertisers to purchase and scale Roblox’s Rewarded Video and other immersive ad formats. That means ...

In addition to confirming ages for individual accounts, Roblox also said it plans to adopt new systems that will limit ...

Roblox has come under criticism from the Children’s Advertising Review Unit (CARU) for breaching the group’s guidelines, reports the Wall Street Journal. CARU, a division of business organisation BBB ...

Roblox will now hide advertisements from users 13 and younger, the company revealed in its new policy changes. The changes come nearly a year after the organization Truth in Advertising (TINA ...

Why video is key to Roblox’s evolving advertising strategy The wide rollout of immersive video ads is accompanied by measurement partnerships that underpin the platform’s growing advertising ambitions ...

Online gaming platform Roblox has teamed up with Google to offer 'Rewarded Video' ads that can now be purchased programmatically through Google's advertising solutions and Direct IO. This comes as ...

The online-entertainment company is hiring ad-tech player PubMatic to help juice sales of new video ads displayed on virtual billboards.