The fast-casual chain is offering a free "boorito" to customers who show up at their Roblox restaurant dressed in virtual Halloween costumes.

At its core, Roblox functions like a hybrid of gaming and social media, which makes it both appealing and risky.

OnePlus is also hiding 200 “secret codes” around the Roblox world for players to find. Those who find these limited codes will be able to redeem them for a free pair of OnePlus earbuds.

Chipotle Mexican Grill is going back into the metaverse to give away free burritos with a new Burrito Builder game on Roblox for National Burrito Day.