Continuing a big year for Christmas-themed games in 2023 is Roblox; the game platform is getting a new experience based on Jon Favreau’s holiday comedy Elf, developers announced Wednesday. While you ...

Roblox releases a new holiday-themed game based on the popular movie Elf, giving players the chance to work as elves at Santa's workshop. Roblox is a popular online multiplayer game for kids, with ...

This holiday season, fans of the 2003 Christmas film “Elf” can experience the North Pole for themselves through a new Roblox world, the “Elf North Pole Workshop.” Developed by gaming studios Fairview ...

In Elf North Pole Workshop, players can take on three different roles: Wish Taker, Toy Maker, and Gift Wrapper. By completing orders, players can help to refill Santa’s Clausometer, which will get ...

For the 20th anniversary of iconic holiday film “Elf,” Warner Bros. and New Line Cinema are debuting a branded experience in Roblox, showcasing Hollywood's first major investment in the metaverse ...

Toikido has collaborated with The Lumistella Company to bring The Elf on the Shelf into the world of Piñata Smashlings for a festive gaming event. The festive themed gaming event will feature The Elf ...

e.l.f. continues to disrupt norms via new avenues in commerce, co-creating with its digital community for a meaningful cause In addition to the e.l.f. UP! Pets Hoodie, users can also purchase a ...

Since its launch, the e.l.f. UP! experience on Roblox has given over one million free virtual items to Roblox users — making it one of the biggest providers of free limited-edition virtual items on ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More e.l.f. Beauty is launching a Roblox game, e.l.f. UP!, to help Gen Z and ...

e.l.f. Beauty is expanding its partnership with Roblox, becoming the first beauty brand to test real-world commerce in the virtual gaming platform. Walmart will power e.l.f.'s new virtual kiosk, where ...