E.l.f. Beauty is using TikTok, Roblox, and Twitch to find new customers. These platforms are contributing to strong sales for ELF. Chief Brand Officer Laurie Lam broke down the beauty company's ...

Roblox users can take a journey through Santa's Workshop, donning elf hats and working to fill the "Clausometer" with virtual kindness to earn presents and digital wearables.