For brands seeking to engage Gen Z in the metaverse, Roblox’s VP of global partnerships, Christina Wootton, shared her top five tips based on success stories from various industries.

In a new survey, Roblox asked Gen Z users to describe how they express themselves in the metaverse. It found that avatars and digital fashion are hugely important to Gen Z, sometimes even more ...

“Virtual Vote,” the world's first immersive Generation Z voter awareness campaign, launched a cross platform experience on Roblox today in partnership ...

For brands, unparalleled access to Gen Z Launched in 2006, Roblox provides creators with a digital toolkit to design their own video games like Blade Ball.

Walmart is working to shift perceptions of its business among Gen Z with the launch of two Roblox experiences ahead of the holidays. The interactive spaces mark the first time the world’s ...

Roblox reports 71.5 million daily active users, who are spending an average of 2.4 hours a day on the platform. And the fastest growing group devoting its time to Roblox is Gen Z, the 12 to 27 ...