Mattel and metaverse game developer Gamefam are bringing a Barbie-themed game to the global immersive platform Roblox on 6 October.

Barbie has previously been integrated into other Roblox games, but DreamHouse Tycoon marks its first solo game. “With the release of the film earlier this year, we felt it was time for Barbie to stand ...

Gamefam CEO Joe Ferencz ’s business is pulling beloved IP like Sonic the Hedgehog, Barbie or SpongeBob SquarePants into online gaming platforms “ Roblox,” “Fortnite” and “Minecraft ...

The first-ever official Barbie Roblox game - Barbie DreamHouse Tycoon - launches on 6th October, inviting players to enter the world of Barbie and build their very own DreamHouse.

Following the success of this past summer's Barbie movie, Mattel Inc. and Gamefam said Tuesday that they are bringing Barbie and her DreamHouse to Roblox.

The platform’s new technology for adaptable clothing design has broader implications for discussions about things like the metaverse and NFTs.

Roblox will feature special partnership events with both Barbie and Polly Pocket in the game Livetopia over the next few months.

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ROBLOX avatars are getting a new wardrobe, the VR reality platform said. On Monday, Roblox formally launched their new Layered Clothing system, according to a new press release by the company.

Roblox will offer layered clothing and facial gestures for more realistic avatars The company announced the experimental features at its annual developer conference.