Roblox players always want to look their best by putting the rarest or best-looking items on their avatar.

After almost six years, the official "Roblox" account has decided to change its avatar, marking a significant shift in its brand image.

Roblox just dropped a brand new avatar style, and it’s changing the game. I took a deep dive into the new look – how it moves, how it’s customized, and what the community is saying about it ...

The Roblox team discusses how the additions point to where Roblox is starting to flex across platforms, into VR, and eventually maybe AR too.

On Roblox, old and new coexist. It’s an interesting manifestation of the company’s ethos, and one reflected in the decisions Roblox makes with its underlying technology. The company’s latest ...

In 2019, Roblox made it possible for the platform's users to design and sell their own virtual clothing and accessories that avatars could wear across the platform.