They can then explore ROBLOX — interacting with others by chatting, playing games, or collaborating on creative projects. There is no cost for this first plot of virtual land.

By participating and by building cool stuff, ROBLOX members can earn specialty badges as well as ROBLOX dollars (“ROBUX”). In turn, they can shop the online catalog to purchase avatar clothing and ...

When online game Roblox launched on Wall Street earlier this month with a market value of roughly $36 billion, you could say Jeanann Wallace was an unwitting contributor to the corporation’s ...