The short course will illustrate how to use JMP in linear regression analysis. The three main topics will be: Exploratory data analysis, simple liner regression and polynomial regression How to fit a ...

Linear models, generalized linear models, and nonlinear models are examples of parametric regression models because we know the function that describes the relationship between the response and ...

JMR publishes articles representing the entire spectrum of research in marketing, ranging from analytical models of marketing phenomena to descriptive and case studies. Publisher Information Sara ...

Non-parametric tests are used when standard assumptions are not available. These tests don’t rely on distributions, often using real-world data instead. These tests are simple to implement, allowing ...

Text data, including speeches, stories, and other document forms, are often connected to sentiment variables that are of interest for research in marketing, economics, and elsewhere. It is also very ...