The Dunkman was Reebok’s first signature athlete and his Shaq Attaq sneakers had made it one of the top brands in the business, rivaling Nike and Air Jordan. Until he walked away from a $40 ...

Shaquille O’Neal has had quite a journey in footwear. At the Black Footwear Forum in Detroit this past weekend, the NBA icon shared insight into his path to creating affordable shoes. “When I ...

The result was a huge success, anyone who was alive during the early-1990s would remember Reebok's Shaq Attaq shoes with their inflatable tongues and catchy marketing. The Reebok success story From ...

Since becoming the President of Reebok Basketball in 2023, Shaquille O'Neal has removed all doubt about his plans to return the legendary brand to relevance in the sport. Earlier today ...

Outside of the food industry, O’Neal is president of Reebok basketball, having taken on the leadership position last year with the brand that debuted his signature Shaq Attaq sneaker.

Reebok made a major statement when it signed women’s basketball star Angel Reese last October. While speaking at the Black Footwear Forum in Detroit on Friday, NBA legend Shaquille O’Neal ...

Thankfully, Reebok is putting on a massive sale, giving you double the discounts and double the incentive to grab that new pair of kicks. Right now you can score 50% off a bunch of Reebok's sale ...

Callum Booth covers the intersection of art and internet culture. Shaquille O'Neal may already be one of the most famous people alive, but if you’ve spent any time on social media recently you ...

Joining at the intersection of sport and style, the Reebok x SET Legacy Essentials Collection is designed to honor both where you come from and where you’re going. Featuring a ready-to-make-big ...