As the traditional retail sector grapples with rising costs, shifting consumer expectations, and the explosion of e-commerce, ...

Concrete findings on how effective QR codes are at driving ad interactions are now available, and some industry best ...

The push into connected TV further strengthens YouTube’s “new TV” proposition. Kia India recently integrated QR codes into ...

In today's era of deep penetration of the mobile internet, mini programs have become an important medium for enterprises to connect with users and expand their business, thanks to their lightweight ...

Heineken’s Strongbow cider, in collaboration with the inclusive marketing agency Purple Goat, has incorporated NaviLens ...