Like its namesake barrels that transported soda crackers until boxes replaced them, Cracker Barrel needed to change. The restaurant chain's new CEO, Julie Felss Masino, laid out the argument to ...

Cracker Barrel said late Tuesday it's returning to its old logo after critics — including President Donald Trump — protested the company's plan to modernize. The tempest over the logo began last week, ...

The Cracker Barrel chain will return to its old logo after a brief attempt last week at a streamlined rebrand at the Southern food chain prompted widespread anger among conservatives online and ...

Cracker Barrel's attempt to rebrand its corporate logo spurred a viral backlash, prompting the company to backtrack. It occurred as the company's leaders were attempting to address the restaurant ...

WASHINGTON -- Amid mounting controversy surrounding Cracker Barrel's recent logo change and redesign, the restaurant chain said it is going back to its old logo Tuesday. "We thank our guests for ...

Cracker Barrel said late Tuesday it's returning to its old logo after critics — including President Donald Trump — protested the company's plan to modernize. In a post on its website, Cracker Barrel ...

Cracker Barrel is acknowledging that its new logo is not pleasing people – while still standing by its new look. The nationwide restaurant chain and country store issued a response on its website on ...

Cracker Barrel just hit the gas—straight off a cultural cliff. The down-home, rocking-chair charm that made it a roadside staple for generations just got shoved out the back door, and in its place? A ...

Aimee Picchi is the associate managing editor for CBS MoneyWatch, where she covers business and personal finance. She previously worked at Bloomberg News and has written for national news outlets ...