This paper tells the story of how first-mover, Sensodyne Pronamel, created a new toothpaste category. This meant addressing an invisible and unknown oral... We’re long-term subscribers to WARC and ...

21Ninety has rounded up five of the best toothpaste for people with diabetes. Sensodyne’s Pronamel Gentle Whitening toothpaste stands out for its enamel-strengthening formula, catering to people with ...

In February 2019, Pronamel launched its most advanced formulation yet: Intensive Enamel Repair toothpaste. Pronamel is the specialty brand that protects tooth enamel from acid erosion, while Pronamel ...