As the number of celebrity endorsements keep rising, in an ever-competitive ad world, the question remains: What creates impact? The celeb or the content?

It's fair to say that after just two years the Pop-Tarts Bowl has been a massive success in college football. The Kellogg Company, which bought the naming rights to the game in 2020, changed the name ...

Thanks to a $1 million federal grant the city of Lansing can start developing its long-sought-after goal of covering a ...

Scorpio: here are your finance predictions for the day January 21 ...

Aub Driver VP Marketing at IDW defends its new logo in terms of "surfing the rogue wave backward in sunglasses" ...

Financial writer bullish on Duolingo after robust earnings, expects Adjusted EBITDA growth to 31% by FY26, raises price ...

This article will explore how to prep for Valentine’s Day, from menu planning tips to creating the perfect ambiance to ways ...

This leads us to a great opportunity for salespeople in the next few years. As we approach 2030, salespeople who do things ...

Smith, author of “No Bullsh*t Strategy: A Founder’s Guide to Gaining Competitive Advantage with a Strategy That Actually Works ” (Matador, 2023), argues that most businesses are playing a losing game ...

The battle for consumer attention is intensifying. Find out how new behavioral economics research has shifted our attention ...

Aristotle Capital Management, LLC, an investment management company, released its “Value Equity Strategy” fourth quarter 2024 ...

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