Selling products that meet the demands of key target markets help generate business sales. Development isn't a haphazard process. Businesses must use product development strategies based on research ...

Content-led marketing and product-led content are two terms you may have heard in marketing circles. What do they mean and how do they differ? In this article, you’ll learn what each one means, how to ...

Your company brand is the lifeblood of the business: It is a statement of your company's personality and a declaration of company values. With the right positioning strategy, branding creates an ...

Ashay Satav is a Product leader at eBay, specializing in products in AI, APIs and platform space across Fintech, SaaS and e-commerce. Model context protocol (MCP) has been the talk of the town lately, ...

Learn which situations are appropriate for each type of business model and analyze the economics of a SaaS pricing model. Business model taxonomy Freemium, Marketplace, and SaaS models Choosing the ...

Product-led growth (PLG), as opposed to a conventional sales-led approach, has gained enormous popularity and respect across the broader tech startup space, but how prevalent is PLG in the payment and ...

Many of today's most successful SaaS companies rely on a product-led growth (PLG) go-to-market strategy to scale their business. Think Dropbox, Slack, and, most recently, the pandemic-fueled growth of ...

Looking at country-wise data, India leads the show with 59% AI implementation in businesses, followed by the UAE and ...

Carol M. Kopp edits features on a wide range of subjects for Investopedia, including investing, personal finance, retirement planning, taxes, business management, and career development. David ...