A new study from LTK and Northwestern University reveals that creator marketing has become the top investment priority for ...

From eco-minded Boomers to health-conscious Millennials to price-sensitive Gen Zers, organic consumers are everywhere but ...

Discover how to use anime art in marketing to captivate audiences. Start transforming your strategy with creative anime ...

Cinnamon Toast Crunch’s “Must Cinnadust” campaign generated a 500% increase in social engagement and drove growth, the ...

Direxion, a leading provider of Leveraged and Inverse ETFs, today announced the appointment of Jessica Fernandez as Global Chief Marketing Officer. In this role, she will lead the firm’s marketing ...

Despite its reported exit from Costa Coffee, Coca-Cola remains a global powerhouse. This article explores how brand equity, ...

Fay Kallel is Headspace’s Chief Product & Design Officer, where she’s leading the vision and strategy for creating ...

Pricing is notoriously hard to change. It impacts revenue immediately, involves risk, and requires alignment between product, ...

NASCAR 25 faces backlash as fans criticize missing tracks, weak previews, and marketing missteps, raising doubts about the ...

Erica Taylor, who served as Genentech’s first chief marketing officer (CMO), is leaving the role to join Roche as vice president, lifecycle leader for TL1A and franchise head.

Learn how to unlock AI’s full potential with expert tips on crafting perfect prompts using a five-layer context engineering ...

Zoom announced AI Companion 3.0 with "agentic AI" capabilities at its Zoomtopia conference, but faces the challenge of ...