When you are running a small business, it is easy to look at chains like McDonald's with disdain, but there is a lot that you can learn from their success. Part of the success enjoyed by McDonald's ...

A product development strategy provides a framework for creating new products or improving the performance, cost or quality of existing products. The strategy helps a company achieve business goals, ...

Gunjan Paliwal is Sr. Product Marketing Manager at Meta, which builds tech that helps people connect, find communities & grow businesses. In today's hyper-competitive business landscape, selecting the ...

Getting product and marketing teams on the same page is critical for a company's success. When they're not aligned, things can get messy: People misunderstand each other, resources get wasted, ...

How are generative artificial intelligence (GenAI) tools being integrated into consumer product companies? Do they improve product development, marketing strategies, and customer service? How do they ...

We report on two studies (a single and a multi-industry) that empirically investigate a nomological network of relationships between strategic business unit product-market strategy (differentiation, ...

Every business offering a product or service tries to reach and reap as many customers as possible. To do so, a company will often gather data to create one or more user personas—essentially, detailed ...

Does your business identify your customers' needs for new product development (NPD)? And how can customer involvement in the process of NPD be effective? The idea seems simplistic in real-life ...

This paper deals with the problem of formulating a long-run competitive marketing strategy for a new product introduced into a market with classic growth, seasonal, and merchandising characteristics.

As part of the reorganization, Kate Johnson and Alvar Jover have been promoted to SVP of direct-to-consumer and consumer ...

With a comprehensive marketing strategy that reaches every segment and a commitment to ongoing product development, the aroma ...