Pricing is notoriously hard to change. It impacts revenue immediately, involves risk, and requires alignment between product, ...

Writer, editor, and translator. Experienced in blogging for marketing, translation, localization, and foreign languages with a degree focused on English Language and Literature from Boğaziçi ...

The recent lawsuits associated with HP preventing third-party ink cartridges from being used in their printers highlight the ...

When firms release new products they need to determine how to price them. Here we look at two new product pricing strategies that firms use. One is Price Skimming and the other is Market Penetration ...

Multifaceted marketing strategies allow you to sell your product or service in different ways to maximize your sales. You use different marketing strategies to find which work best and eliminate those ...

LONDON--(BUSINESS WIRE)--Quantzig, a global analytics solutions provider, has announced the completion of their latest article on the five different pricing strategies to increase sales. All ...

Most marketers know price is extremely influential in how their brand is perceived. Many are proud of their brand’s ability to drive a price premium and the majority are aware of how powerful pricing ...

LONDON--(BUSINESS WIRE)--Zone pricing, unlike geographic pricing, enables retailers to segment their offerings into customized price zones developed considering local consumers' preferences, ...

The fundamentals that guide ecommerce marketing, the four Ps of product, person, place, and price are all essential in their own ways. The digital transformation that has guided the ecommerce boom in ...

The marketing of food brands remains competitive and highly lucrative. Just think about the last time that you were in a grocery store: product packaging is colorful and appealing, and it features all ...