Paper finds that managers considering complementary products to base products may want to educate their customers ahead of time for optimal sales benefit.

(hx) has expanded its AI-powered platform with the launch of Triage, a new product that enables commercial P&C insurers to ...

Dive into how AI and SEO are reshaping marketing. Learn how marketers are accelerating growth and dominating the market with ...

Abstract: With the explosion of computation-intensive and latency-sensitive vehicular applications, multi-tier edge computing systems consisting of vehicular edge computing (VEC) server, server ...

Abstract: In competitive industries, many retailers selling the same products from a common supplier often adopt a personalized pricing strategy to gain a competitive edge. However, previous studies ...

More than one million fans attended the U.S. Open in 2024, reportedly generating nearly $560 million in operating revenue for the U.S. Tennis Association. And thanks to an additional day of ...

When even Donald Trump wishes Taylor Swift and Travis Kelce “a lot of luck” with their just-announced engagement, you know who truly owns the news cycle. After dating for two years, most of it very ...

Once an arena ruled by multinational giants, marketing has become the playing field of startups, as they unbox unique ideas and unfold unmatched campaigns Whether it’s an early stage fintech startup ...