Writer, editor, and translator. Experienced in blogging for marketing, translation, localization, and foreign languages with a degree focused on English Language and Literature from Boğaziçi ...

The recent lawsuits associated with HP preventing third-party ink cartridges from being used in their printers highlight the ...

LONDON--(BUSINESS WIRE)--Quantzig, a global analytics solutions provider, has announced the completion of their latest article on the five different pricing strategies to increase sales. All ...

Multifaceted marketing strategies allow you to sell your product or service in different ways to maximize your sales. You use different marketing strategies to find which work best and eliminate those ...

Most marketers know price is extremely influential in how their brand is perceived. Many are proud of their brand’s ability to drive a price premium and the majority are aware of how powerful pricing ...

Tariffs and ongoing volatility have impacted global trade and exerted cost pressure across nearly all industries, creating ripple effects that demand companies rethink core strategies like pricing, ...

LONDON--(BUSINESS WIRE)--Zone pricing, unlike geographic pricing, enables retailers to segment their offerings into customized price zones developed considering local consumers' preferences, ...

The marketing of food brands remains competitive and highly lucrative. Just think about the last time that you were in a grocery store: product packaging is colorful and appealing, and it features all ...

Is a marketing degree worth it? If you’re wondering whether marketing is a good major, it’s important to understand that marketing is an essential component of every business. Companies rely on ...