Predictive analytics might be a solution that will allow them to better understand and retain customers and acquire new ones more effectively.

Yet, while AI-based predictive analytics is already gaining traction, prescriptive analytics — figuring out what to do with the predictive insights — is a bit more elusive today.

The Science and Art of Predictive Analytics Professor Ed Malthouse talks about his approach to teaching this vital skill as he takes over as the new instructor of the MSiA program’s introductory class ...

From a cost perspective the far-reaching benefits of predictive analytics for customer retention are undeniable.

Learn about how predictive analytics works, the types, benefits, use cases, and top tools.

Predictive analytics is the use of statistics and modeling techniques to determine future performance based on current and historical data.

Professor Ajit Tamhane’s new book spotlights the foundation of predictive analytics and illustrates its applications to current challenges in big data through case studies and projects.