When segmenting your market it is often important to also develop strategies on how you will segment your own products and services. Here we talk about some basic positioning strategies for segmenting ...

Join our Nasdaq eVestment Best Practices Workshop on Positioning your Strategies for Success. This workshop is tailored for product and marketing teams and will explore how you can evaluate the ...

Getting product and marketing teams on the same page is critical for a company's success. When they're not aligned, things can get messy: People misunderstand each other, resources get wasted, ...

During a significant market downturn marked by the S&P dropping 4% and Apple falling 9%, investment advisors at LifeGold maintained their defensive portfolio positioning while making strategic ...

One of the most common mistakes I encounter in any small business dealing in intellectual property is the lack of knowledge about consistent strategic positioning of how they are showing up to ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Marina Cvetkovic In today ...

Mike May has been named managing director, strategy for Fifty Thousand Feet to lead client engagement. May's responsibilities include brand positioning, audience insight, value proposition development ...