When segmenting your market it is often important to also develop strategies on how you will segment your own products and services. Here we talk about some basic positioning strategies for segmenting ...

Every brand wants to be top of mind with potential customers. But this takes more than a catchy slogan or a sleek logo, especially when you're forging relationships with B2B clients. You need to ...

Sonali Mehta is the incoming Executive Director of NPR Music. She is responsible for developing and implementing the overall ...

Audi's dual brand strategy is a precise market segmentation practice, akin to a skilled tailor who customizes brand ...

Forward Industries Inc (NASDAQ:FORD) has acquired 6.8 million Solana (CRYPTO: SOL) tokens for approximately $1.58 billion at ...

For retail marketers, NYFW trends suggest opportunities in cross-merchandising strategies that encourage experimental product ...

Getting product and marketing teams on the same page is critical for a company's success. When they're not aligned, things can get messy: People misunderstand each other, resources get wasted, ...

Nine months into her role as chief strategy and marketing officer, Jessica Jensen says it’s never been more necessary for ...

Morgan uses the POV to save Ava, prompting strategy talks about loyalty, future targets, and houseguests’ social and competitive positioning in upcoming nominations.

Rigetti’s chiplet-based quantum architecture enables rapid qubit scaling with 99.5% fidelity, positioning it as a rare ...

A fully automated Meta ad platform could reshape how agencies work and how campaigns are built, optimized and delivered, ...

Introductory pricing strategy, 21 feature-packed variants, 5-star BNVSAP safety rating, ADAS & digital features, unique Arena ...