Audi's dual brand strategy is a precise market segmentation practice, akin to a skilled tailor who customizes brand ...

When segmenting your market it is often important to also develop strategies on how you will segment your own products and services. Here we talk about some basic positioning strategies for segmenting ...

In this case, students will assess the current ice cream market, consider how technology can drive new market segments, weigh mainstream versus niche market positioning, evaluate positioning test ...

Join our Nasdaq eVestment Best Practices Workshop on Positioning your Strategies for Success. This workshop is tailored for product and marketing teams and will explore how you can evaluate the ...

For retail marketers, NYFW trends suggest opportunities in cross-merchandising strategies that encourage experimental product ...

During a significant market downturn marked by the S&P dropping 4% and Apple falling 9%, investment advisors at LifeGold maintained their defensive portfolio positioning while making strategic ...

The main step of this method includes the clustering optimization and the locally-centralized CP. Firstly, each cluster broadcasts information to the UAV to determine which cluster is the HPC. After ...