That's how much Warby Parker's cheapest glasses have cost since the brand’s inception in 2010. The company plans to keep them at that price, in contrast with other eyewear brands, which have ...

FIFA is testing a new protocol for the 2026 World Cup in North America, requiring host committees to develop human rights action plans.

NIH's new strategy emphasizes transparency, prioritizes urgent health needs, and shifts focus to domestic research and innovative health solutions.

Address managers' biases in applying customer-centric strategies. Test the impact of branding decisions using behavioural research. Develop your brand strategy. Clarify the brand identity. Identify ...