In Nigeria’s competitive economy, a strong personal brand can turn expertise and reputation into real business success by ...

As a PR professional with over 10 years of experience, I’m witnessing a massive shift: AI is transforming the very foundations of communications. Clients are questioning the value of large agencies ...

We asked industry experts to share the role networking has played in building their personal brand — and how networking has ...

Today’s sharing is: Personal Brand Building in the Virtual Era How to build a personal brand in the virtual era? These four dimensions help you become a "perennial tree" in the workplace.

Santiago Mastoridis, entrepreneur and influencer, grows his brand through WizMedia and shares his journey of overcoming ...

The concept involves a company trying to parlay feel-good associations with one of its products into a positive reputation ...

Wipro Consumer Care & Lighting expects its soap brand Santoor to overtake HUL’s Lifebuoy as market leader within a year, CEO ...

In this digital age, personal branding is an industry unto itself—and marketers use it to good advantage. The reality is that personal branding matters because people trust well-established personal ...

Loyalty is no longer something you buy. It is something you build. As more Gen-Zers come of age and Gen-Alpha starts to ...

Modern business is about far more than just selling great products. Being human will help you boost customer loyalty and trust.

The fast-growing startup has now raised $90m from investors hoping to back the next big player in brand protection.

Equinox built its name on immaculate clubs, thoughtful programming, and elite coaching, so it is no surprise that personal ...