In Nigeria’s competitive economy, a strong personal brand can turn expertise and reputation into real business success by ...

As a PR professional with over 10 years of experience, I’m witnessing a massive shift: AI is transforming the very foundations of communications. Clients are questioning the value of large agencies ...

The concept involves a company trying to parlay feel-good associations with one of its products into a positive reputation ...

In this digital age, personal branding is an industry unto itself—and marketers use it to good advantage. The reality is that personal branding matters because people trust well-established personal ...

NIL is playing a large role in college sports, with swimmers earning a fraction of what athletes make in football and ...

Loyalty is no longer something you buy. It is something you build. As more Gen-Zers come of age and Gen-Alpha starts to ...

In some areas of marketing, relying too much on automation with a “set it and forget it” approach can weaken strategy, ...

Of course, early EVs weren’t built for speed and performance: the first ones to enter the mainstream market majored on range ...

How limited-edition products help brands such as Dove and Oreo bolster retailer relationships and appeal to new shoppers ...

Modern business is about far more than just selling great products. Being human will help you boost customer loyalty and trust.

The fast-growing startup has now raised $90m from investors hoping to back the next big player in brand protection.

It is important not to get too caught up in the carnage that froths to the surface of our political stew. But it is also ...