What’s inside: Generally, a bacon’s ingredients list will only mention the ingredients that are used to cure the bacon. (That ...

This case study describes a parody campaign by Kraft, the US food company, which promoted its Oscar Mayer bacon product. People love bacon, but they aren't particularly choosy about which bacon they ...

Bacon has reigned supreme over the cured meats this past decade. Oscar Meyer has taken notice ... needed to remove fat from their diets. The food industry responded, as a PBS Frontline report ...